REWARDS PASSSM

Technology and Retailing Meet
©2003-2005 CRA MARKETING, INC.
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CAR DEALERS FOLLOW THE LEAD OF HIGH
VOLUME RETAILERS!!

Retailers all over America are getting their customers back into their stores on a continuing basis with a simple little key tag. Check the key board in your Service Department. You’ll be astonished at the number of key rings holding two, three or more loyalty key tags from local merchants. 

WHY?  Because they offer the key tag holder DISCOUNTS when s/he shops at that store. Why not capture that part of your potential service market that goes elsewhere by using the same strategy?  AND allow your service customers to build up "frequent flyer" points to credit against future new or used vehicle purchases.
 

We access your database and obtain all of your service, new and used customers from the past (you decide how long, one year? two years? longer?). We check for duplicates and cleanse the list for change of address (through our specialized software). A REWARDS PASS key tag (WITH YOUR DEALERSHIP NAME AND LOGO) for each customer with his name, year, make, model and the last eight digits of the bar coded VIN is sent with a cover letter from you that describes the benefits of this tag.... service discounts (you determine) and accumulation of "frequent customer" points (again, you determine points and value) toward the purchase of a new or used vehicle. An extra plus of the bar coded key tag is instant identification in the service drive via a hand held scanner by your Service Advisor.
 

Receives his or her personal "frequent customer" key tag (REWARDS PASS) with the cover letter from you that tells him how you want to reward him for his business. YOUR CUSTOMER GOES TO THE DEALERSHIP FOR SERVICE.
 

Customer presents his new REWARDS PASS to your Service Advisor who thanks him, scans it with his hand-held scanner and instantly addresses the customer by his name, sees the customer’s address, and the complete service record of the vehicle in a fraction of a second. The customer has waited a total of one minute or less (including casual conversation). Customer is very pleased so far.

When a customer who purchased his vehicle from your competitor or any customer who did not receive a Rewards Pass visits your Service Department, your Service Advisor can offer the Rewards Pass specials and then tells the customer. "I will let you use my Rewards Pass today so you will get the discount, and we will send your own Rewards Pass in a few days so you will have it the next time you come in". He then scans a Rewards Pass OP Code that prints on the repair order:
                        
                                 "Preferred Customer, Send Rewards Pass".

We retrieve these Rewards Pass Op Codes on a weekly basis and send a letter and Rewards Pass to your customer.
                                        
 

"And by the way, Mr. Jones, your Rewards Pass entitles you to a discount on..."

Mr. Jones is stunned by the speed of the write up process but manages to say, "you guys are on to something; this is fantastic!"

    Still smiling.

 

In addition, at the Dealer’s option a customer can access his point status via the dealer’s website with a link to the Rewards Pass site.

A Rewards Pass statement is sent out at dealership specified intervals. This recap highlights the incredible amount of money he’s going to save on his next vehicle purchase and also gives him information (for Rewards Pass holders only) about special discounts on service, new car showing invitations, sale pricing on specific vehicles, general information about the brand and anything the dealer wants to publicize. So, your customer gets points for visiting your store AND YOU’RE TELLING HIM THERE’S A WHOLE LOT MORE WHEN HE COMES BACK!
 

No, Mr. Jones, all dealerships are NOT alike.
Some dealerships are light years ahead.
 

 Smile a lot

RPinfo@CRAmarketing.com